Impact Analysis Of Fear, Knowledge, And Attitudes On Purchase Behavior Of Nutritional Supplements Before And After COVID19:A Cross-Sectional Study In Krishna District, Andhra Pradesh, India.

Research Journal of Pharmaceutical, Biological and Chemical Sciences

article

Usha Rani¹  Bobba Babitha.² 

[1] Department of Food Science and Nutrition Acharya Nagarjuna University;Department of Food Science and Nutrition, Acharya Nagarjuna University

关键词: Nutrition;    Supplements;    Fear;    Immunity;    COVID-19;    Prevention.;   

DOI  :  10.33887/rjpbcs/2023.14.2.1

学科分类：工程和技术（综合）

来源: Research Journal of Pharmaceutical, Biological and Chemical Sciences

【 摘 要 】

Nutritional supplements are essential driver not only for normal growth but also to boostimmunity to fight against infection. Fear and lack of proper treatment for COVID19 have created manyconcerns worldwide, which has given rise to finding alternative options for prevention and ways to buildimmunity. Consumption of dietary supplements, herbal extracts, and other natural products hasincreased remarkably to improve immunity. People's belief systems have changed towards consumingsupplements before and during COVID-19. The influence of social media and the other related sources onthe internet were the primary sources of motivation for purchasing accessories. Though there is notenough scientific data to establish the role of dietary supplements and the prevention of COVID19, thesales of the DS have dynamically increased. The present study examines the consumer knowledge, fear,and attitude toward the purchase behaviour of supplements before and during COVID 19. The crosssectional study was conducted in the Krishna district, Andhra Pradesh, India. A total of 214 individuals inthe age group above thirty participated in the study. Patients visiting the hospital patient departmentparticipated in the study. The questionnaire was divided into two sections. The first section containsgeneral information like age and demographics, and the second questions about purchasing behaviour.Behaviours were analyzed with SPSS AMOS, SEM analysis, and factor analysis. The results indicate ameaningful relationship between supplement purchase and fear, attitude, and immune-building stress.Most of the respondents consumed supplements during COVID 19. It was attributed to worry and tobuilding immunity.

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