Bogor City Tourism Promotion Strategy through the Calendar of Events 2022

Proceedings

article

Budiman Mahmud Musthofa¹  Putri Adinda Kanisa¹  Basuki Muhammad Mukhlish² 

[1] Vocational Education Program, Universitas Indonesia;Faculty of Economics and Business, Universitas Indonesia

关键词: promotion;    tourism;    Calendar of Events;   

DOI  :  10.3390/proceedings2022083017

学科分类：社会科学、人文和艺术（综合）

来源: mdpi

【 摘 要 】

Tourism plays a very important role in the economic growth of Bogor City. One form of development and promotion of Bogor City tourism involves the use of the Calendar of Events 2022. This study aimed to evaluate the tourism promotion strategy of Bogor City through the Calendar of Events. This study used qualitative methods with data collection techniques in the form of literature studies, observations, and interviews. The results showed that tourism promotion through the Calendar of Events 2022 has been successful in the preparation, launch, and implementation of events.

【 授权许可】

CC BY