Audiovisual Pills as a Tool for Training and Professional Preparation

Proceedings

article

Graciela Padilla-Castillo¹  Eglée Ortega-Fernández¹  Jonattan Rodríguez-Hernández¹ 

[1] Department of Journalism and New Media, Faculty of Information Sciences, Complutense University of Madrid

关键词: social media;    audiovisual pills;    university education;    communication;    journalism;    advertising;    COVID;    digital gap;    student empowerment;    professional training;   

DOI  :  10.3390/proceedings2022081007

学科分类：社会科学、人文和艺术（综合）

来源: mdpi

【 摘 要 】

The social and cultural context after the COVID-19 pandemic is on many levels very different from the previous context. Studies carried out during 2020 and 2021 point to an unprecedented increase in the use of social media. This research delves into this new paradigm to take advantage of it in the teaching and learning of university studies of communication, studying in particular audiovisual pills and their possibilities. The main hypothesis is that they are a challenge but also an opportunity, in terms of: (1) updating and supporting teachers; (2) motivation and development of a professional portfolio for students; and (3) breaking the digital divide. This article focuses on the results of the qualitative questionnaires, which collected the students’ opinion about the project.

【 授权许可】

CC BY