E-marketing by Mobile Apps for Tourism Products and Its Impact on the Performance of Travel and Tourism Organizations

International Journal of Interactive Mobile Technologies

article

Nabil Mohemmed Al-Hazmi¹ 

[1]Prince Sattam bin Abdulaziz University - Kingdom of Saudi Arabia

关键词: Mobile Apps;    E-Marketing;    Tourism Services;    Customer;    Satisfaction;    Performance;   

DOI  :  10.3991/ijim.v16i12.30515

学科分类：社会科学、人文和艺术（综合）

来源: International Association of Online Engineering

【 摘 要 】

This study seeks to study E-marketing by mobile Apps for tourism products and its impact on the performance of travel and tourism organizations in Al-Kharj Governorate. The research dealt with scientific and theoretical analysis. The descriptive method of analysis was used to conduct this study. Moreover, a special questionnaire form was distributed and was designed to the (200) study sample organizations.  The study ended up with the presence of an impact of E-Tourism Marketing at the level of services provided by tourism organizations in Al-Kharj Governorate, and provided important recommendations, the most important of which is to work on providing the infrastructure for E- Marketing by mobile apps technology to allow for the provision of the best services among tourism service providers and those who are in charged in providing them.

【 授权许可】

CC BY