International Journal of Interactive Mobile Technologies | |
E-marketing by Mobile Apps for Tourism Products and Its Impact on the Performance of Travel and Tourism Organizations | |
article | |
Nabil Mohemmed Al-Hazmi1  | |
[1] Prince Sattam bin Abdulaziz University - Kingdom of Saudi Arabia | |
关键词: Mobile Apps; E-Marketing; Tourism Services; Customer; Satisfaction; Performance; | |
DOI : 10.3991/ijim.v16i12.30515 | |
学科分类:社会科学、人文和艺术(综合) | |
来源: International Association of Online Engineering | |
【 摘 要 】
This study seeks to study E-marketing by mobile Apps for tourism products and its impact on the performance of travel and tourism organizations in Al-Kharj Governorate. The research dealt with scientific and theoretical analysis. The descriptive method of analysis was used to conduct this study. Moreover, a special questionnaire form was distributed and was designed to the (200) study sample organizations. The study ended up with the presence of an impact of E-Tourism Marketing at the level of services provided by tourism organizations in Al-Kharj Governorate, and provided important recommendations, the most important of which is to work on providing the infrastructure for E- Marketing by mobile apps technology to allow for the provision of the best services among tourism service providers and those who are in charged in providing them.
【 授权许可】
CC BY
【 预 览 】
Files | Size | Format | View |
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RO202306300002819ZK.pdf | 767KB | download |