AN EXPLORATION OF TOURIST GUIDES' COMPETENCIES TO CREATE MEMORABLE TOURIST EXPERIENCES

Geo Journal of Tourism and Geosites

article

Matome G. KAPA¹  Engela P. de CROM²  Uwe P. HERMANN¹ 

[1] Tshwane University of Technology, Faculty of Management Sciences, Department of Tourism Management;Tshwane University of Technology, Faculty of Science, Department of Nature Conservation

关键词: tourist guides;    skills;    employability skills;    tourist experience;    personal skills;    hard skills;   

DOI  :  10.30892/gtg.44421-953

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

Tourist guiding in South Africa is a sector of the tourism industry that is subject to regulation to acquire competence and skills to meet the guiding standards and to provide quality services to tourists. The rese arch aims to explore the skill sets perceived by tourist guides as the most important in their professional practice to create a memorable tourist experience to ensure that skills perceived to be most important are considered during the guiding training co urse for present and future tourist guides to prepare them for both employment, long-life learning and enhance their performance to attain the highest level of customer satisfaction. This study made use of a descriptive quantitative research approach throu gh an online survey research design to collect data. A non-random sample of 320 tourist guides was selected to participate in the study. Data from the online survey was coded into numerical representations and captured in Microsoft Excel. Descriptive statistics together with a confirmatory factor analysis were used to analyse and interpret the results. The results showed various skill sets perceived as the most important from the tourist guides' perspective, including honesty and reliability, ethical skills, time management, customer care skills, health and safety skills and communication skills.

【 授权许可】

CC BY-NC-ND