THE ROLE OF STRATEGIC LEADERSHIP IN STIMULATING TOURISM IN JORDAN

Geo Journal of Tourism and Geosites

article

Mohammad Shabib KHASAWNEH¹ 

[1] Al-Balqa Applied University, Ajloun College, Tourism Management Department

关键词: strategic leadership;    enhancing competitiveness;    tourism sector;    stimulating tourism;    Jordan;   

DOI  :  10.30892/gtg.32428-584

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

The study aimed to uncover the relationship between adopting the strategic leadership approach and enhancing the competitive advantage of the tourism sector in Jordan. To meet this goal, the viewpoint of a sample of (20) people who have extensive exp erience in the field of strategic planning and strategic management was surveyed. The results of the main hypothesis test showed a positive correlatio n between adopting the strategic leadership approach and enhancing the competitiveness of the Jordanian tourism sector.The study re commended the necessity of training leaders in the Ministry of Tourism on the strategic approach and the necessity of adopting strategic pl anning as a basic option to enhance the competitiveness of tourism in Jordan.

【 授权许可】

CC BY-NC-ND