THE ROLE OF STRATEGIC LEADERSHIP IN STIMULATING TOURISM IN JORDAN

Geo Journal of Tourism and Geosites

Mohammad Shabib KHASAWNEH¹ 

[1] Al-Balqa Applied University, Ajloun College, Tourism Management Department, Ajloun, Jordan, e-mail: [e-mail];

关键词: strategic leadership;    enhancing competitiveness;    tourism sector;    stimulating tourism;    jordan;   

DOI  :  10.30892/gtg.32428-584

来源: DOAJ

【 摘 要 】

The study aimed to uncover the relationship between adopting the strategic leadership approach and enhancing the competitive advantage of the tourism sector in Jordan. To meet this goal, the viewpoint of a sample of (20) people who have extensive experience in the field of strategic planning and strategic management was surveyed. The results of the main hypothesis test showed a positive correlation between adopting the strategic leadership approach and enhancing the competitiveness of the Jordanian tourism sector.The study recommended the necessity of training leaders in the Ministry of Tourism on the strategic approach and the necessity of adopting strategic planning as a basic option to enhance the competitiveness of tourism in Jordan.

【 授权许可】

Unknown