GEOTOURISM BRANDING THROUGH THE NAMES OF TOURISM DESTINATIONS IN UNESCO GLOBAL GEOPARK BATUR BALI: MORPHOLOGICAL AND TOPONYMIC STUDIES

Geo Journal of Tourism and Geosites

article

Kasno PAMUNGKAS¹  Eva T. S. SUJATNA²  Heriyanto DARSONO²  Rohaidah HARON³ 

[1] Universitas Padjadjaran, Department of Linguistics Faculty of Cultural Sciences, School of Tourism Jl. Dipati Ukur 35 Bandung;Universitas Padjadjaran, Department of Linguistics Faculty of Cultural Sciences;Universiti Malaya

关键词: Geotourism;    Word Formation;    Toponym;    Brands;    UGG Batur;   

DOI  :  10.30892/gtg.31305-528

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

This research investigates names as brands of geotourism based on morphological and toponymic analysis tourism destinations in (UGG) Batur Bali – Indonesia. Qualitative descriptive method was employed by collecting data from UGG Batur. The purposes of the analysis are to describe the destinations and their branding function based on their word formations and toponyms. The research finds the morphological and toponymic patterns of the names. Their intersection generates the brands of geotourism namely characteristics of geotourisms, association to an event related to a person, memory or in honor of outstanding people, geographical peculiarities and names from one other location.

【 授权许可】

CC BY-NC-ND