FACTORS AFFECTING THE SATISFACTION LEVEL OF MEDICAL TOURISTS: A CASE STUDY OF DELHI NATIONAL CAPITAL REGION

Geo Journal of Tourism and Geosites

article

Bivek DATTA¹ 

[1] Amity University Uttar Pradesh, Amity Institute of Travel and Tourism

关键词: Medical tourists;    satisfaction level;    Factor Analysis;    Delhi National Capital Region;    Multiple Regression;   

DOI  :  10.30892/gtg.29219-494

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

The medical tourism industry is considered to be one of the fastest growing niche forms of tourism globally. In numerical terms by 2024 it is expected to generate revenue close to 28 billion USD. According to Ministry of Tourism India’s medical tourism industry could generate revenue worth 9 billion USD considering a growth of 200% by 2020. The study was conducted on 400 medical tourists in Delhi National Capital Region to find their perception pertaining to their satisfaction on various variables of medical tourism. Factor Analysis was utilized to reduce these 12 variables into 3 factors i.e. hospital services, quality of treatment, touristic services. A multiple regression was employed to eventually identify the factors affecting the overall satisfaction level of medical tourists visiting Delhi National Capital Region. The study indicates that quality of treatment has contributed the most and has stronger effect towards the satisfaction level of medical tourists as compared to other independent variables in Delhi National Capital Region.

【 授权许可】

CC BY-NC-ND