FROM SATISFACTION IN ECO-TOURISM TO LOYALTY IN A NATIONAL PARK

Geo Journal of Tourism and Geosites

article

Mauricio CARVACHE-FRANCO¹  Orly CARVACHE-FRANCO²  Wilmer CARVACHE-FRANCO³  Cesar VILLAGÓMEZ-BUELE⁴ 

[1] Espíritu Santo University-Ecuador;Catholic University of Santiago de Guayaquil, Faculty of Business Specialties;ESPOL Polytechnic University, Escuela Superior Politécnica del Litoral, ESPOL, Faculty of Social Sciences and Humanities, Campus Gustavo Galindo Km 30.5 Vía Perimetral;University of Guayaquil. Faculty of Chemical Engineering

关键词: Eco-tourism;    Satisfaction;    loyalty;    demand;    Machalilla;   

DOI  :  10.30892/gtg.28115-462

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

Doing ecotourism in national parks offers a wide array of opportunities to help to preserve nature while performing recreational activities. The goal of this study is to analyze the issues related to the levels of satisfaction after engaging in eco-tourism in a national park. The empirical study was conducted in-situ in Ecuador, at the Machalilla National Park, which has become an important humpback whale sighting destination. 386 questionnaires were analyzed using univariate and bivariate quantitative techniques. The findings showed an overall high level of satisfaction and loyalty to the ecotourism site. The most valued factors in the satisfaction measure were, tranquility, conservation of the natural and cultural patrimony, humane treatment received, and gastronomic quality. In eco-tourism, general satisfaction influences the intentions of returning, recommending, and saying positive things about the visited destination.

【 授权许可】

CC BY-NC-ND