MOTIVATIONAL SEGMENTATION OF THE GASTRONOMIC TOURIST IN THE CITY OF CÓRDOBA (SPAIN)

Geo Journal of Tourism and Geosites

article

Javier JIMÉNEZ-BELTRÁN¹  Carol JARA-ALBA³  Jaime ROLDAN NOGUERAS¹  Gema GOMEZ-CASERO¹ 

[1] University of Cordoba, Faculty of Law and Business and Economic Sciences, Department of Applied Economics;c/ Puerta Nueva s/n 14002 Cordoba;Casa Grande University, Department of Research

关键词: gastronomy;    motivation;    neophobia;    neophilia;    tourism segmentation;    gastronomic tourism;    food tourism;   

DOI  :  10.30892/gtg.26316-404

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

The objective is to analyze the motivations of tourists who visit a city with a rich cultural heritage, both architectural and culinary. Based on these motivations, segmentation is carried out. Regarding the methodology, after a factorial analysis and taking the extracted motivational dimensions as reference, the multivariate technique of grouping the cases was used, obtaining four clusters. Findings show that tourists of Córdoba are attracted to gastronomic features in addition to architectural heritage, together forming a cultural product that is highly valued. The article also analyzes neophilia and neophobia.

【 授权许可】

CC BY-NC-ND