COMPARATIVE CONTENT ANALYSIS OF THE WEBSITES OF GASTRONOMY CITIES REWARDED BY UNESCO CREATIVE CITIES NETWORK

Geo Journal of Tourism and Geosites

article

Sedat BÜTÜN¹  Sibel ÖNÇEL² 

[1] Dumlupinar University, Kütahya Vocational School of Social Sciences, Tourism and Travel Services Kütahya;Anadolu University, Faculty of Tourism

关键词: UNESCO;    creative cities network;    gastronomy city;    destination promotion;    web content analysis;   

DOI  :  10.30892/gtg.26313-401

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

This study aims to evaluate the written and visual materials in the web sites of 26 cities that joined the Creative Cities Network under the category of gastronomy. Comparative content analysis was used for the purpose of the study to evaluate the official websites of gastronomy-themed cities. The websites of the cities were examined in terms of design, functionality, communication and interaction features, destination promotion and gastronomy promotion. The findings revealed that gastronomy cities, which accept creativity as a strategic factor in economic social and cultural sustainable development missions, do not have convenient and adequate contents. Further the results showed that the websites of these cities were insufficient in terms of design and functionality. It was also found that the promotion of the destinations was inadequate compared to gastronomical values. Conclusions were drawn on the basis of findings.

【 授权许可】

CC BY-NC-ND