POST-EARTHQUAKE STRATEGIC TOURISM PLAN FOR THE MUNICIPALITY OF BOLÍVAR, MANABÍ, ECUADOR

Geo Journal of Tourism and Geosites

article

Nelson GARCÍA¹  Yamil DOUMET¹  Lorena CARREÑO¹ 

[1] Escuela Superior Politécnica Agropecuaria de Manabí Manual Feliz López ,(ESPAM MFL), Department of Tourism

关键词: Strategic planning;    sustainable tourism;    natural disasters;    intervention strategies;   

DOI  :  10.30892/gtg.23322-336

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

The objective of this research is to improve tourist management after the earthquake on April 16, 2016 in the Bolívar canton, by proposing a strategic plan that responds to existing problems. The methodology employed consists of four phases: (1) post-earthquake diagnosis; (2) determine the main strengths, weaknesses, threats, opportunities and strategic positioning of the territory; (3) identify strategies based on long-term sustainable tourism planning; and the (4) proposal of the strategic plan, which as a result allowed the identification of 9 programs supported by 19 projects aimed at the improvement and reactivation of tourist attractions, basic services and commercialization.

【 授权许可】

CC BY-NC-ND