The Commodification, Spatialization and Structuration of Social Media in the Indonesian Cyber Media News

Media and Communication

article

Muslikhin Muslikhin¹  Deddy Mulyana¹  Dadang Rahmat Hidayat¹  Prahastiwi Utari² 

[1] Faculty of Communication Sciences, Padjadjaran University;Department of Communication Science, Sebelas Maret University

关键词: commodification;    distribution;    followers;    Indonesia;    journalism;    news;    social media;   

DOI  :  10.17645/mac.v9i2.3752

学科分类：医学（综合）

来源: Cogitatio Press

【 摘 要 】

This research aims to uncover the commodification, spatialization, and structuration of Social Media within Cyber MediaNews in Indonesia. A critical perspective was used to conduct the study using a case study method. Through the use ofVincent Mosco political economy theory of media, the authors conclude that Tribunnews.com, the cyber media news, andthe object of this research, makes social media a commodity and a content distribution channel, by involving all parts ofthe newsroom to utilize social media (structuration). The commodification of content is carried out by making informationon social media an initial source for news production. Audience commodification by using the followers of social mediaaccounts as a source of income. This was achieved by offering social media accounts to the advertisers to put their advertisement on official social media accounts. Through the use of social media, journalists are used by Tribunnews.com forprofit. Utilization is carried out by distributing journalists’ work to social media, and to other cyber media news includedin the media group—without providing additional wages. Spatialization was carried out by using social media as a meansof news distribution or amplification. The goal is to reach readers who mostly get their information through the Internet,including through smartphones and social media. Structuration achieved through the formation of a team dedicated tomanaging the use of social media in the production and distribution of news.

【 授权许可】

CC BY