Alimentação saudável em encartes de supermercados: reflexões segundo a classificação de alimentos adotada no Guia Alimentar para a População Brasileira

Ciencia e Saude Coletiva

article

Moreira, Caroline Camila¹  Silva, Ana Carolina Feldenheimer da²  Leme, Amanda de Oliveira Requena¹  Silva, Thais Santos²  Brito, Flávia dos Santos Barbosa²  Oliveira, Alessandra Silva Dias de² 

[1] Universidade Federal da Grande Dourados;Universidade do Estado do Rio de Janeiro

关键词: Unprocessed food;    Dietary guidelines;    Food advertising;    Food retail;   

DOI  :  10.1590/1413-81232023282.06932022EN

学科分类：社会科学、人文和艺术（综合）

来源: Associacao Brasileira de Pos - Graduacao em Saude Coletiva

【 摘 要 】

The present study evaluated the promotion of natural/minimally processed foods (N/MPF) subgroups advertised in supermarket circulars by considering supermarket features and circular typology. We analyzed circulars published by five supermarket chains in the metropolitan region of Rio de Janeiro (June/2019-May/2020) and present data on the socioeconomic coverage and profile of the supermarkets and the types of circulars. Of the 68,110 types of foods, 30.6% were N/MPF. Meat/eggs were the most promoted ones (42.3%), followed by fruits/vegetables (20.2%), which were more often advertised by produce shop circulars. Dairy products, cereals/flours/pasta and beverages/infusions made up around 10.0% of the ads. Legumes (3.8%), spices and mushrooms (0.2%) and oilseeds (0.1%) were rarely promoted. Statistically significant differences were found in the promotion of subgroups according to supermarket coverage and their socioeconomic profiles. Fruits/vegetables were more often advertised by national chains and aimed at a high-income public than by local companies and aimed at a low/middle-income public. Promotion of N/MPF subgroups was disproportional due to differences among chains and types of circulars. As a result, a discussion on the regulation of food promotion in food retail is required.

【 授权许可】

CC BY