Does Identity Theft Insurance Undermine Risk Perceptions and Increase Risky Behavioral Intentions?

Asian Economic and Financial Review

article

Fan Liu¹ 

[1] Associate Professor of Finance, John L. Grove College of Business, Shippensburg University

关键词: Behavioral intention;    Curative remedy;    Identity theft;    Identity theft insurance;    Risk compensation;    Risk perceptions;    Risky behavior.;   

DOI  :  10.18488/journal.aefr.2019.98.926.935

学科分类：社会科学、人文和艺术（综合）

来源: Asian Economic and Social Society

【 摘 要 】

A survey was conducted to study the impact of identity theft insurance on consumer risk perceptions and their risky behavioral intentions. By using the data collected from this survey, we were able to elicit and estimate subjects’ risk perceptions toward identity theft and also their intentions to engage into risky online shopping activities which may endanger their personal identity. The results show that identity theft insurance, as a curative remedy, does undermine individual risk perceptions of being victimized by the identity theft. Additionally, we also demonstrate that having identity theft insurance surprisingly increases consumer intentions to involve into the activities that could put personal identity at risk. Identity theft insurance, which is believed by consumers to protect their personal information, does have unintended impact with negative consequences on consumer welfare. This research provides valuable and deep insights for consumers, marketers, and government agencies to understand the identity theft insurance.

【 授权许可】

CC BY