The WHO-ITU MyopiaEd Programme: A Digital Message Programme Targeting Education on Myopia and Its Prevention

Frontiers in Public Health

article

Stuart Keel¹  Pirindha Govender-Poonsamy²  Alarcos Cieza¹  Hannah Faal²  Ian Flitcroft³  Kate Gifford⁴  Mingguang He⁵  Rajiv Khandekar⁶  Kovin Naidoo²  Matt Oerding⁸  Kyoko Ohno-Matsui⁹  Silvio Mariotti¹  Christine Wildsoet^1,10  James S. Wolffsohn^1,11  Tien Y. Wong^1,12  Sangchul Yoon^1,13  Andreas Mueller¹  Rosie Dobson^1,14 

[1] Department of Noncommunicable Diseases, World Health Organization;African Vision Research Institute, University of KwaZulu Natal;Centre for Eye Research;Myopia Profile Pty, Ltd;Department of Optometry and Vision Sciences, University of Melbourne;King Khaled Eye Specialist Hospital;EssilorLuxottica;Global Myopia Awareness Coalition;Department of Ophthalmology and Visual Science, Tokyo Medical and Dental University;School of Optometry, University of California;Optometry and Vision Science, Aston University;Singapore National Eye Centre, Duke-NUS Medical School, National University of Singapore;Dept of Medical Humanities and Social Sciences, Yonsei University;National Institute for Health Innovation, University of Auckland

关键词: myopia;    mHealth;    public health;    digital health;    behavior change;   

DOI  :  10.3389/fpubh.2022.881889

学科分类：社会科学、人文和艺术（综合）

来源: Frontiers

【 摘 要 】

The objective of this paper is to provide an overview of the World Health Organization - International Telecommunication Union MyopiaEd programme - a digital message programme targeting education on myopia and its prevention. The development of the MyopiaEd programme included 4 key steps: (1) Conceptualization and consultation with experts in the field of myopia, mHealth and health behavior change; (2) Creation of SMS message libraries and programme algorithm; (3) Review of the message libraries to ensure relevance to the target audience; and (4) Pre-testing amongst end-user groups to ensure that the design of the programme and the message content were understandable. After reviewing the available evidence and considering input of the experts, the aims, end users and key themes of the programme were finalized. Separate SMS-adapted message libraries were developed, reviewed and pre-tested for four target end-user groups; (1) general population involved in the care of children (2) parents or caregivers of children with myopia; (3) adolescents with myopia; and (4) adults with myopia. The message libraries are part of a comprehensive toolkit, developed through a consultative process with experts in digital health, to support implementation within countries. The development of the MyopiaEd programme aims to provide a basis for Member States and other stakeholders to develop, implement and monitor large-scale mHealth programmes. It is aimed at raising awareness of good eye care behaviors and addressing common reasons for non-compliance to spectacle wear. The next steps will involve adapting and evaluating the MyopiaEd programme in selected settings.

【 授权许可】

CC BY