The WHO-ITU MyopiaEd Programme: A Digital Message Programme Targeting Education on Myopia and Its Prevention

Frontiers in Public Health

Christine Wildsoet¹  James S. Wolffsohn²  Tien Y. Wong³  Sangchul Yoon⁴  Rosie Dobson⁵  Hannah Faal⁶  Pirindha Govender-Poonsamy⁶  Ian Flitcroft⁷  Andreas Mueller⁸  Alarcos Cieza⁸  Silvio Mariotti⁸  Stuart Keel⁸  Kyoko Ohno-Matsui⁹  Mingguang He^1,10  Kovin Naidoo^1,11  Matt Oerding^1,12  Rajiv Khandekar^1,13  Kate Gifford^1,14 

[1] 0School of Optometry, University of California, Berkeley, Berkeley, CA, United States;1Optometry and Vision Science, Aston University, Birmingham, United Kingdom;2Singapore National Eye Centre, Duke-NUS Medical School, National University of Singapore, Singapore, Singapore;3Dept of Medical Humanities and Social Sciences, Yonsei University, Seoul, South Korea;4National Institute for Health Innovation, University of Auckland, Auckland, New Zealand;African Vision Research Institute, University of KwaZulu Natal, Durban, South Africa;Centre for Eye Research, Dublin, Ireland;Department of Noncommunicable Diseases, World Health Organization, Geneva, Switzerland;Department of Ophthalmology and Visual Science, Tokyo Medical and Dental University, Tokyo, Japan;Department of Optometry and Vision Sciences, University of Melbourne, Melbourne, VIC, Australia;EssilorLuxottica, Paris, France;Global Myopia Awareness Coalition, Boulder, CO, United States;King Khaled Eye Specialist Hospital, Riyadh, Saudi Arabia;Myopia Profile Pty, Ltd, Brisbane, QLD, Australia;

关键词: myopia;    mHealth;    public health;    digital health;    behavior change;   

DOI  :  10.3389/fpubh.2022.881889

来源: DOAJ

【 摘 要 】

The objective of this paper is to provide an overview of the World Health Organization - International Telecommunication Union MyopiaEd programme - a digital message programme targeting education on myopia and its prevention. The development of the MyopiaEd programme included 4 key steps: (1) Conceptualization and consultation with experts in the field of myopia, mHealth and health behavior change; (2) Creation of SMS message libraries and programme algorithm; (3) Review of the message libraries to ensure relevance to the target audience; and (4) Pre-testing amongst end-user groups to ensure that the design of the programme and the message content were understandable. After reviewing the available evidence and considering input of the experts, the aims, end users and key themes of the programme were finalized. Separate SMS-adapted message libraries were developed, reviewed and pre-tested for four target end-user groups; (1) general population involved in the care of children (2) parents or caregivers of children with myopia; (3) adolescents with myopia; and (4) adults with myopia. The message libraries are part of a comprehensive toolkit, developed through a consultative process with experts in digital health, to support implementation within countries. The development of the MyopiaEd programme aims to provide a basis for Member States and other stakeholders to develop, implement and monitor large-scale mHealth programmes. It is aimed at raising awareness of good eye care behaviors and addressing common reasons for non-compliance to spectacle wear. The next steps will involve adapting and evaluating the MyopiaEd programme in selected settings.

【 授权许可】

Unknown