Uso de sitios web por las Pymes comerciales del cantón Cuenca

Ciencia UNEMI

Andrés, Abad¹  Xavier, Ortega-Vasquez²  Matías, Abad-Merchan²  María, Acosta-Urigüen² 

[1] Universidad Politécnica Nacional;Universidad del Azuay;

关键词: Small and Medium enterprise;    SME;    websites;    companies;    internet;    usability;   

DOI  :  dx.doi.org/10.29076/issn.2528-7737vol11iss26.2018pp1-12p

来源: DOAJ

【 摘 要 】

This research checks the number of active small and medium-sized enterprises (SMEs) in the city of Cuenca using the records and database of the Superintendence of Companies, Appraisal and Insurance and the benchmarks set by the Secretariat of the Andean Community of Nations. Based on this information, we use the International Standard Industrial Classification (ISIC) of all economic activities to determine the number of companies engaged in commercial activity (Section G). We performed a particular investigation of each company of this segment with this information to determine what percentage of these maintain an online website, as well as the use that they give to it. The indicators that emerge from the study serve as a starting point for future research that record the evolution of the use of web pages in the city of Cuenca. Moreover, similar studies in other cities and countries can use the methodological proposal offered in this study.

【 授权许可】

Unknown