How do Australian Small and Medium Enterprises Communicate their Environmental Improvement Activities Online?

Australasian Journal of Information Systems

Ambika Zutshi¹  Merete Crofts¹  Craig Parker¹  Bardo Fraunholz¹ 

[1] Deakin University

关键词: Green IS/IT;    Small and medium enterprises;    SME;    environmental sustainability;    online promotion;    websites;    Australia;   

DOI  :  10.3127/ajis.v17i1.571

学科分类：计算机科学（综合）

来源: University of Canberra * Faculty of Information Sciences and Engineering

【 摘 要 】

There have been calls in the IS/eBusiness literature for research on "green" IS/IT in a Small and Medium Enterprises (SMEs) context. The Corporate Social Responsibility (CSR) literature has neglected the issue of how SMEs can use websites to communicate their environmental improvement activities. This paper links these two previously separate disciplines by reporting on a content analysis of 443 Australian SME websites from four industry sectors to identify if and how they use websites to communicate their environmental improvement activities. The study found that 47 websites were communicating such activities in some form. A detailed analysis was undertaken of these 47 websites to identify emergent themes relating to how these SMEs were communicating their environmental improvement activities. These themes resulted in a reconceptualisation of the traditional "4 Ps" of marketing for online communication of environmental improvement activities by SMEs: profile; product; process and prominence.

【 授权许可】

Unknown