Soft system methodology approach: tourism conceptual model as the identity of Bandung, Indonesia

Business: Theory and Practice

Santi Novani¹  Leo Aldianto¹  Adi Asmariadi Budi¹  Christina Wirawan¹  Grisna Anggadwita² 

[1] School of Business and Management, Bandung Institute of Technology, Indonesia;School of Economics and Business, Telkom University, Bandung, Indonesia;

关键词: conceptual model;    local culture;    soft system methodology;    stakeholders;    Sunda centrum;    tourism;   

DOI  :  10.3846/btp.2020.11038

来源: DOAJ

【 摘 要 】

The Indonesian tourism sector has become one of government’s focus points because of its significant contribution to economic development on all levels, district/city, province, or national. As an Indonesian city, Bandung has a lot of tourism potential with its local cultural diversity. The purpose of this research is to develop a conceptual model design of tourism, especially in Bandung city as one of the cultural identity cities in West Java. A system thinking approach with qualitative analysis, known as the Soft System Methodology (SSM), is used in this research. Qualitative data collection techniques were carried out by a purposive sampling technique which was obtained from the results of in-depth interviews with stakeholders that included academics, representatives of the government, communities, and businesspeople in the tourism sector. The result of this research is a conceptual model design for Bandung city tourism as the identity of a cultural city, called as Sunda Culture Center (Sunda Centrum).

【 授权许可】

Unknown