Integrating Information and Communication Technologies into the System of Improving the Quality of Cooperation between Companies and Consumers

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Serednytska Liudmyla P.¹  Holovchuk Yuliia O.¹ 

[1] Vinnitsa Institute of Trade and Economy of Kyiv National University of Trade and Economy;

关键词: horeca;    digital marketing;    hotel business;    hospitality industry;    digitalization;    smm;    information and communication technologies;   

DOI  :  10.32983/2222-4459-2020-4-411-417

来源: DOAJ

【 摘 要 】

The article analyzes features of the HoReCa segment (hospitality industry) and tendencies in the industry and global market in the era of digitalization influencing the implementation of strategic marketing solutions. The key aspects of establishment of targeted marketing and the current status of the HoReCa market are considered with allocating the features of portrait of the new consumer – millennials. The authors analyze the contemporary basic online communications in the hospitality industry aimed at attracting the attention of client. The element of scientific novelty in the publication is consideration of the HoReCa sphere, which creates new information trends, in terms of direct influence on the target audience. The publication parallels the needs of millennials willing to integrate information and communication technologies into life and the need for companies to develop more accurate marketing solutions based on the needs and desires of consumers. The necessity to use information and communication technologies, which can become the basis for designing an up-to-date and effective promotion plan for various market actors, is disclosed.

【 授权许可】

Unknown