Evaluation of a breastfeeding promotion film among a racially minoritized sample

BMC Pregnancy and Childbirth

Aqueelah Russell¹  Kacie C. A. Blackman²  Derek S. Slama²  Trevor A. Pickering³  Carrie Saetermoe⁴  Wenonah Valentine⁵  Meridith A. Merchant⁵ 

[1] Antelope Valley Medical Center;Health Sciences, Health Equity Research and Education (HERE) Center, California State University Northridge;Population and Public Health Sciences, University of Southern California, Keck School of Medicine;Psychology, Health Equity Research and Education (HERE) Center, California State University Northridge;i.D.R.E.A.M. for Racial Health Equity;

关键词: Breastfeeding;    Healthcare disparities;    Black;    Postnatal care;    Health communications;    Social support;   

DOI  :  10.1186/s12884-022-04607-0

来源: DOAJ

【 摘 要 】

Abstract Background In Los Angeles County (LAC), disparities in breastfeeding rates vary by race and region. Black persons are more affected by social and environmental factors than other racial/ethnic groups, leading to lower breast/chestfeeding rates. This study aims to evaluate the community’s knowledge, perceptions, experiences, barriers, and solutions before and after an educational film about Black persons who are breast/chestfeeding. Methods Participant responses were collected anonymously through an online survey (via QR code) pre-and post-viewing a film with open- and closed-ended questions. There were 15 pre-screening questions and 24 post-screening questions discussed with a team of community experts. Questions included four main areas related to breast/chestfeeding: current/past experiences, support, awareness of laws, and solutions. Central tendency, variance, and paired differences were calculated from evaluation responses. Results There were 185 participants who completed the pre-screening evaluation and 57 participants who completed the post-screening evaluation. Racial/ethnic differences were found for stated reasons for attendance, and perceptions of breastfeeding being challenging after viewing the video. On a five-point Likert scale (1 = very relevant, 5 = not relevant), most participants felt the video was relevant (median response = “2-relevant”; IQR = “3-neutral”; “1-very relevant”), learned something new (81.4%) and knew how to access breast/chestfeeding support after viewing the video (93.2%). Conclusions Current media is a way to alter perceptions and opinions, and provides information. Additionally, it can be a way of increasing awareness of issues that Black breast/chestfeeding persons encounter. Strategic marketing efforts for future film screenings may increase attendance of those that can gain insight into breast/chestfeeding support (youth/young adults and males). Supportive breast/chestfeeding environments can also be a reality with readily accessible, unified, and encouraging personal and professional networks.

【 授权许可】

Unknown