Political Public Relations: origins, challenges and applications

Comunicação e Sociedade

Gisela Gonçalves¹ 

[1] LABCOM - Laboratório de Comunicação e Conteúdos Online, Departamento de Comunicação e Artes, Faculdade de Artes de Letras, Universidade da Beira Interior;

关键词: Political public relations;    relationship management;    symmetrical communication;    dialogue;   

DOI  :  10.17231/comsoc.26(2014).2028

来源: DOAJ

【 摘 要 】

When compared to corporate public relations, political public relations are still a new field of study, which nonetheless has a great development potential. This article presents a reflec- tion on public relations in the political sphere, by remembering its conceptual grassroots and studying the challenges imposed on its practice by the new media. Grounded in the relationship management theory and in the ideal of symmetrical and dialogic communication, this article, presents possible paths for applied research in the field of political public relations.

【 授权许可】

Unknown