Customer Relationship Management in scientific and research institutions

Marketing of Scientific and Research Organisations

卷:10

Jaromir Matulewicz¹ 

[1] Institute of Urban Development in Kraków, Poland;

关键词: CRM;    customer;    Customer Relationship Management;    relationship management;    strategy;    tools;   

DOI  :  10.14611/minib.10.04.2013.12

来源: DOAJ

【 摘 要 】

Basing on the example of a scientific institute, this article shows:– potential areas in which CRM philosophy, procedures and tools could be applied– purpose of applying CRM– outcomes to expect from CRM applicationThe article shows the Customer Relationship Management idea exclusively, along with areas of its use in scientific and research institutions and also a proposal to determine a group of clients for these institutions. The summary of the article consists of information regarding sources of knowledge about CRM philosophy and procedures (mainly bibliographical) and also about IT systems which support CRM.

【 授权许可】

Unknown