PECULIARITIES OF STRATEGIC PLANNING DURING THE INTERNATIONAL STRATEGY DEVELOPMENT

Стратегии бизнеса

O. A. Klochko¹ 

[1] National Research University Higher School of Economics;

关键词: international strategy;    international business;    national competitive advantages;    strategic planning;    internationalization strategy;   

DOI  :  10.17747/2311-7184-2015-9-4

来源: DOAJ

【 摘 要 】

The article is dedicated to the research into the peculiarities of strategy development for company’s international business purposes. Sequence of strategic planning process phases during international strategy development doesn’t get any fundamental changes in comparison to traditional approach applied in strategic management, but every phase gains new context. Additional tasks determined by international peculiarity of company’s activities should be taken into consideration during the development of international company’s mission, vision, strategic goals, internal and external environment analysis. Formulation and strategic choice happens not just within pyramid of strategies but includes the development of international strategic alternatives and internationalization strategies.

【 授权许可】

Unknown