INGRESOS NETOS DEL FRANQUICIADO: UNA SEÑAL PARA ELEGIR FRANQUICIA EN UNA CRISIS

RAE: Revista de Administração de Empresas

关键词: Distribution channel;    franchising;    signaling;    panel data;    franchisee;   

DOI  :  

来源: DOAJ

【 摘 要 】

This paper adopts the perspective of Theory of Signals to discuss how someone starting a business as a franchisee for the first time can choose a suitable franchise brand. The aim was to analyze the relationship between certain signals sent by the franchisor and the choice of a franchise brand by the prospective franchisee. Using panel data, we found that the effects of macroeconomic variables in Spain for the 2006-2013 crisis period influenced franchisees’ net income, which thus became a relevant signal in their process of choosing a franchise brand to start a business.

【 授权许可】

Unknown