PARTICULARITIES OF PLACE BRANDING IN THE EUROPEAN COUNTRIES

Economy and Sociology

Olga DIACOV¹  Olga PERCINSCHI²  Igor YEGOROV³ 

[1] MBA Newport University, Master of Communication Management, Moldova;PhD, Academy of Economic Studies of Moldova ;PhD, National Academy of Sciences of Ukraine (NANU);

关键词: place branding;    European countries;    Moldova;    image promotion;    world space;    Public Relations (PR).;   

DOI  :  

来源: DOAJ

【 摘 要 】

This article examines the role of place branding in the image forming of certain European countries. The relevance of the article is confirmed by an acute need to identify the factors and branding tools that should be taken into account while a country develops a brand and influences the process of image forming. The purpose of the article is to examine successful examples and failures of the branding strategies of some European countries and cities. The results have to identify similarities and differences in the approach of European countries to promote a certain area as a part of country branding; to determine the key success factors that lead a country to the recognition by the international community.

【 授权许可】

Unknown