Destination Branding of European Russia: An Empirical Investigation of the Web Projected Imagery

Drustvena Istrazivanja

Hwan-Suk Choi¹  Uglješa Stankov²  Tanja Armenski³ 

[1] Adress: Trg Dositeja Obradovica 3, 21000 Novi Sad, Serbia;Assistant professor, Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Serbia;Associate professor, Department of Geography, Tourism and Hotel Man

关键词: place branding;    brand images;    DMO websites;    European Russia;   

DOI  :  

学科分类：工程和技术（综合）

来源: Institut Drustvenih Znanosti Ivo Pilar

【 摘 要 】

Web branding is an important strategic tool for building a promising travel experience that is uniquely associated with the destination and that reinforces the emotional connection between the visitor and the place. With the proliferation of the Internet,

【 授权许可】

CC BY