Digital marketing and online strategies in the wood furniture manufacturing sector

Revista Arbitrada Interdisciplinaria Koinonía

Cecilia Ivonne Narváez-Zurita¹  Karina Cecibel Calle-Calderón¹  Juan Carlos Erazo-Álvarez¹ 

[1] Universidad Católica de Cuenca, Cuenca;

关键词: marketing;    estrategias de comunicación;    comercio electrónico;    fábrica.;   

DOI  :  10.35381/r.k.v5i10.698

来源: DOAJ

【 摘 要 】

Digital marketing plays a fundamental role in the commercial activity of a business, the research aims to design a digital marketing plan that favors the improvement in sales of the company Ébano Muebles in the city of Loja-Ecuador, since the low volume of these has resulted in decreased profitability and little market share. The applied methodology is of non-experimental design, of a descriptive-explanatory type with a mixed approach. The results presented when doing marketing planning show that the company can increase its turnover, improve its profit and increase market share with the application of the plan. It is concluded that the implementation of digital strategies integrated in a plan improves brand positioning, image, level of efficiency and market positioning in the company under study

【 授权许可】

Unknown