Boundary Conditions of the Curvilinear Relationships between Environmental Corporate Social Responsibility and New Product Performance: Evidence from China

Sustainability

Yahui Zhang¹  Kuo-Feng Huang²  Yu Gao³  Zhuoer Yang⁴  Shanxing Gao⁵ 

[1] China Merchants Bank, Shenzhen 518040, China;Department of Business Administration, National Chengchi University, Taipei 116, Taiwan;School of Economics and Finance, Xi’an Jiaotong University, Xi’an 710061, China;School of Humanities and Economic Law, Northwestern Polytechnical University, Xi’an 710072, China;School of Management, Xi’an Jiaotong University, Xi’an 710049, China;

关键词: environmental corporate social responsibility;    new product performance;    institutional development level;    ownership;    signaling theory;    institutional theory;   

DOI  :  10.3390/su11184968

来源: DOAJ

【 摘 要 】

This study examines whether a firm’s environmental corporate social responsibility advances the growth of its new product performance, and investigates the moderating roles of a firm’s heterogeneous local institutional environment and ownership type. Based on a multi-informant survey dataset of 303 Chinese firms, we found that a firm’s environmental corporate social responsibility has a U-shaped relationship with the firm’s new product performance. In addition, compared with non-state-owned enterprises, state-owned enterprises with a higher environmental corporate social responsibility would receive relatively lower new product performance. Firms located in the provinces with a lower local institutional development level and higher environmental corporate social responsibility may experience relatively higher new product performance than firms located in the provinces with a higher local institutional development level.

【 授权许可】

Unknown