期刊论文详细信息
| Australasian Journal of Information Systems | |
| Customers' Beliefs Behind Business-to-Consumer Electronic Commerce | |
| 关键词: ecommerce; perception; technology acceptance model; TAM; | |
| DOI : 10.3127/ajis.v9i1.229 | |
| 来源: DOAJ | |
【 摘 要 】
With the rising importance of electronic commerce, it is important for researchers and company executives to understand customers' beliefs behind online shopping behaviour. This proposed study extends the technology acceptance model (TAM) to test the influence of experience, self-efficacy, perceived risk, and social influence on customers' acceptance of the business-to consumer (b2c) e-commerce.
【 授权许可】
Unknown
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