Customers' Beliefs Behind Business-to-Consumer Electronic Commerce

Australasian Journal of Information Systems

Nena Lim¹ 

[1] Nena Lim

关键词: ecommerce;    perception;    technology acceptance model;    TAM;   

DOI  :  10.3127/ajis.v9i1.229

学科分类：计算机科学（综合）

来源: University of Canberra * Faculty of Information Sciences and Engineering

【 摘 要 】

With the rising importance of electronic commerce, it is important for researchers and company executives to understand customers' beliefs behind online shopping behaviour. This proposed study extends the technology acceptance model (TAM) to test the influence of experience, self-efficacy, perceived risk, and social influence on customers' acceptance of the business-to consumer (b2c) e-commerce.

【 授权许可】

Unknown