Understanding generation Z’s travel social decision-making

Tourism and Hospitality Management

Emad AbouElgheit¹  Christina K. Dimitriou² 

[1] Ancell School of Business – Western Connecticut State University Department of Marketing University Blvd, Ancell School of Business (Office 206) Danbury, CT 06811 - USA;School of Business and Economics – State University of New York at Plattsburgh Department of Hospitality Management 101 Broad Street, 403H Sibley Hall Plattsburg, New York 12901-2681 - USA;

关键词: generation z;    social travel;    marketing;    consumer decision-making model;    social media;    consumer behaviour;    mobile apps;   

DOI  :  10.20867/thm.25.2.4

来源: DOAJ

【 授权许可】

Unknown