Comparative analysis of curricula of associate degree programs in marketing

Revista CEA

Claudio Marco Cartagena-Rendón¹  Luz Estella Acevedo-Gutiérrez²  Lucia Palacios-Moya²  Ada Lucía Gallegos-Ruiz-Conejo³ 

[1] Corporación Universitaria Remington;Institución Universitaria Escolme;Universidad Nacional Mayor de San Marcos,;

关键词: curriculum research;    higher education evaluation;    study plan;    curriculum;    higher education institution;   

DOI  :  10.22430/24223182.1254

来源: DOAJ

【 摘 要 】

This work is a comparative analysis of the curricula of associate degree programs in marketing offered by 8 Higher Education Institutions in Colombia registered in the information system of the National Ministry of Education of Colombia. Their study plans and references were compared to establish the courses of interest. Finally, professors in this field participated in a survey. The results show differences in terms of courses per field and number of courses, among other aspects.

【 授权许可】

Unknown