期刊论文详细信息
Frontiers in Psychology
Is There a “Gestalt Bias” in Indulgence? Subjectively Constructing Food Units Into Wholes (vs. Parts) Increases Desire to Eat and Actual Consumption
Sabrina Bruyneel1  Yannick Joye2  Bob M. Fennis3 
[1] Behavioral Engineering Research Group, KU Leuven, Leuven, Belgium;Center of Expertise in Economics, Vilnius University, Vilnius, Lithuania;Department of Marketing, University of Groningen, Groningen, Netherlands;ISM University of Management and Economics, Vilnius, Lithuania;
关键词: unit bias effect;    portion size effect;    perceptual grouping;    Gestalt psychology;    consumption;    desire to eat;   
DOI  :  10.3389/fpsyg.2021.671299
来源: DOAJ
【 摘 要 】

In the present work we extend research into the unit bias effect and its extension—the portion size effect—by demonstrating the existence of a “Gestalt bias.” Drawing on the tenets of Gestalt psychology, we show that a unit bias effect can be observed for food portions that are composed of identical basic units, but which are subjectively grouped into, or perceived as a Gestalt—a larger whole. In three studies, we find that such subjectively constructed food wholes constitute a new (perceptual) unit that is perceived bigger than the units it is constructed from, thereby prompting increased eating and desire to eat.

【 授权许可】

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