Frontiers in Psychology | |
Is There a “Gestalt Bias” in Indulgence? Subjectively Constructing Food Units Into Wholes (vs. Parts) Increases Desire to Eat and Actual Consumption | |
article | |
Yannick Joye1  Sabrina Bruyneel3  Bob M. Fennis4  | |
[1] ISM University of Management and Economics;Center of Expertise in Economics, Vilnius University;Behavioral Engineering Research Group;Department of Marketing, University of Groningen | |
关键词: unit bias effect; portion size effect; perceptual grouping; Gestalt psychology; consumption; desire to eat; | |
DOI : 10.3389/fpsyg.2021.671299 | |
学科分类:社会科学、人文和艺术(综合) | |
来源: Frontiers | |
【 摘 要 】
In the present work we extend research into the unit bias effect and its extension—the portion size effect—by demonstrating the existence of a “Gestalt bias.” Drawing on the tenets of Gestalt psychology, we show that a unit bias effect can be observed for food portions that are composed of identical basic units, but which are subjectively grouped into, or perceived as a Gestalt—a larger whole. In three studies, we find that such subjectively constructed food wholes constitute a new (perceptual) unit that is perceived bigger than the units it is constructed from, thereby prompting increased eating and desire to eat.
【 授权许可】
CC BY
【 预 览 】
Files | Size | Format | View |
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RO202108170008829ZK.pdf | 730KB | download |