Impact of environment on marketing strategy

Marketing (Beograd. 1991)

Stanišić Olivera¹ 

[1] Telekom Srbija, Beograd;

关键词: marketing environment;    marketing strategy;    globalized marketplace;    globalization;    competitiveness;   

DOI  :  

来源: DOAJ

【 摘 要 】

Today companies faced with manifold shifts arose in business environment recently but particularly during the last two decades. Such issues ask for sharp response rate by companies as well as very solid level of marketing intelligence, research and customer loyalty development. Paper discuss the importance of knowing what's going on in the target market within PEST approach including unavoidable technology issues. General focus is directed to needs of an appropriate marketing strategy development.

【 授权许可】

Unknown