A multiple criteria framework to evaluate bank branch potential attractiveness

International Journal of Strategic Property Management

Ronald W. Spahr¹  Paulo M. M. Rodrigues²  Sérgio P. Santos³  Fernando A. F. Ferreira⁴ 

[1] Department of Finance, Insurance and Real Estate, Fogelman College of Business and Economics, University of Memphis, Memphis, TN 38152-3120, USA;Economics and Research Department, Banco de Portugal, Av. Almirante Reis 71, 1150-012 Lisboa, Portugal and Universidade Nova de Lisboa, Portugal and CEFAGE, University of Évora, Portugal;Faculty of Economics, University of Algarve, Campus de Gambelas, 8005-139 Faro, Portugal and CEFAGE, University of Évora, Portugal;School of Management and Technology, Polytechnic Institute of Santarém, Complexo Andaluz, Apartado 295, 2001-904 Santarém, Portugal and Fogelman College of Business and Economics, University of Memphis, Memphis, TN 38152-3120, USA;

关键词: Bank branch;    Location and facilities management;    Potential attractiveness;    Cognitive maps;    MCDA;   

DOI  :  10.3846/1648715X.2012.707629

来源: DOAJ

【 摘 要 】

Remarkable progress has occurred over the years in the performance evaluation of bank branches. Even though financial measures are usually considered the most important in assessing branch viability, we posit that insufficient attention has been given to other factors that affect the branches’ potential profitability and attractiveness, such as: location features, trade area characteristics and facilities management. Based on the integrated use of cognitive maps and multiple criteria decision analysis, we propose a framework that adds value to the way that potential attractiveness criteria to assess bank branches are selected and to the way that the trade-offs among those criteria are obtained. This framework is the result of a process involving several directors from the five largest banks operating in Portugal, and follows a constructivist approach. Our findings suggest that the use of cognitive maps systematically identifies previously omitted criteria that may assess potential attractiveness. The use of multiple criteria techniques clarify and add transparency to the way trade-offs are dealt with. Advantages and disadvantages of the proposed framework are also discussed.

【 授权许可】

Unknown