IDEOLOGICAL DECONSTRUCTION OF GERMAN ADVERTISING FOR CHILDREN FROM THE STANDPOINT OF GENDER STEREOTYPING

Вестник Кемеровского государственного университета

V. A. Kameneva¹  A. M. Tupikova¹ 

[1] Kemerovo State University;

关键词: advertising;    discourse;    gender;    gender stereotypes;   

DOI  :  

来源: DOAJ

【 摘 要 】

In this article discourse of advertising is viewed as discourse of power and as means of the rising generation socialization in terms of gender identification. Context analysis of gender-marked words enabled us to model the gender stereotypes propagated in the advertising aimed at children.

【 授权许可】

Unknown