Economic Image Media Text: Definition of the Concept and its Content

Izvestiâ Ûžnogo Federalʹnogo Universiteta: Filologičeskie Nauki

Anna E. Bazanova¹  Anastasia V. Kudrina¹ 

[1] Russian University of People’s Friendship;

关键词: economic image;    economic image media text;    PR;    advertising;    journalism;    convergence;    genre;   

DOI  :  10.23683/1995-0640-2017-4-186-194

来源: DOAJ

【 摘 要 】

The article describes the concept of economic image media text and its significance for participants of economic relations. The image factor is one of the ways to gain a place in the economic market, therefore media resources - journalism, advertising and PR are actively used by businessmen and companies with the widest range of pragmatic goals. The concept of the political image and the political image media text as a means of its implementation are known both among media users and among researchers. In spite of the fact that economic relations are closely connected with political ones, and economic factors often determine political processes, practically nothing is known about the economic image media text in the circle of media researchers.

【 授权许可】

Unknown