Interações temporais na era da convergência: perspectivas das Gerações Y e Z nas redes sociais digitais

ECCOM

Alexandre Artur Kumm¹  Moisés Cardoso²  Álvaro Nunes Larangeira³ 

[1] Mestre em Desenvolvimento Regional PPGDR/FURB;Doutorando no Programa de Pós-Graduação em Comunicação e Linguagens PPGCOM/UTP;Pós-doutor em Jornalismo pela Universidade de Coimbra. Doutor em Comunicação pela PUCRS. Docente do PPGCOM da Universidade Tuiuti do Paraná. ;

关键词: Interactions;    Communication;    Social Networks;    Digital Media;   

DOI  :  

来源: DOAJ

【 摘 要 】

The advent of digital social networks influenced different aspects of the daily lives of consumers. These platforms can generate a prodigious wealth of temporal interactions by companies and customers. This study aims to analyze the temporal interactions developed by the Y and Z generations from six qualifying categories: Hobby, Promotional Race Cartoon, Online Promotional Games, Content Ownership, Corporate / Promotional Channel, Cape Updates and News Race Cartoon . We used the literature method for performing a theoretical survey of concepts involving the theme and then a descriptive research to analyze the Cartoon Network Brazil channel page on the social network Facebook, from the perspective of how users of generations Y and Z if They behave in the digital environment. The results show that the temporal interactions in the convergence era as a process of evolution of the means of communication, along with the change in the target public's behavior.

【 授权许可】

Unknown