How Do Manufacturing Enterprises Construct E-Commerce Platforms for Sustainable Development? A Case Study of Resource Orchestration

Sustainability

Jingbo Hu¹  William Wei²  Taohua Ouyang³  Jiawei Cai⁴ 

[1] School of Business Administration, Jiangxi University of Finance and Economics, Nanchang 330013, China;School of Business, MacEwan University, Edmonton, AB T5J 2P2, Canada;School of Economics and Management, Beihang University, Beijing 100191, China;School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China;

关键词: e-commerce platform;    resource orchestration;    sustainable development;    construction mechanism;   

DOI  :  10.3390/su12166640

来源: DOAJ

【 摘 要 】

The existing literatures mainly focus on the pricing, strategic significance and sustainable development characteristics of the e-commerce platform, and lack deep research on mechanisms in the process of construction like main structure of recourses and driving force. This paper takes Haier as a Chinese example and explores how manufacturing enterprises create and develop the sustainable e-commerce platform. The research findings show that: (1) An e-commerce platform respectively carries the functions of sales channels, service differences and innovation incubation in different stages of the manufacturing enterprises’ sustainable development; (2) For managing e-commerce platform of manufacturing enterprises’ sustainable development, resource orchestration can effectively realize the integration of value creation and resource; (3) Finally, it further reveals that the driving power which resource orchestration continuously promotes for the sustainable e-commerce platforms to construct is from the co-creation value of manufacturers and users. This paper discusses the structure of e-commerce platforms based on the main characteristics of each resource, and systematically explores the mechanism and evolutionary driving force of resource orchestration to promote the construction of e-commerce platforms for the sustainable development. It complements and enriches the innovation ecosystem and resource orchestration theory, providing significant practical guidance to the sustainable development of manufacturing enterprises.

【 授权许可】

Unknown