Predicting the client’s purchasing intention using Machine Learning models

E3S Web of Conferences

Kbir M. Ait¹  Ahsain S.¹ 

[1] LIST laboratory, STI Doctoral Center, University Abdelmalek Essaadi;

关键词: digital marketing;    innovation;    machine learning;    e-commerce platform;   

DOI  :  10.1051/e3sconf/202235101070

来源: DOAJ

【 摘 要 】

In this paper, we introduce a prediction algorithm that will determine the likelihood that a client will purchase from a website or not. This system is part of a global e-commerce solution that will help the clients to get the best possible experience. The paper presents an overview of the e-commerce system’s various components and their various steps and also an activity diagram of the system, which shows the various steps that the platform can perform. It also provides a general idea of the system’s workflow.

【 授权许可】

Unknown