Competitive intelligence – tool obtaining specific basic for strategic decision making TOP management firm

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

František Bartes¹ 

[1] Ústav ekonomiky, Vysoké učení technické v Brně, Kolejní 2906/4, 612 00 Brno, Česká republika;

关键词: competitive intelligence;    business intelligence;    early warning system;    information;    field existence criteria;    competitive intelligence center;   

DOI  :  10.11118/actaun201058060043

来源: DOAJ

【 摘 要 】

This article deals with the Competitive Intelligence perception with the regards of its relation to Business Intelligence concept. In this paper the author makes his own definition of Competitive Intelligence. Author describes his Competitive Intelligence concept based on state intelligence service principles with the difference that author takes in consideration only the usage of legal information sources and legal working methods. The basis for his Competitive Intelligence understanding is kept in comparison of the two different meanings of the word information. Author states for the Competitive Intelligence needs is necessary to understand the word information in not only its own meaning as objective entity, but is it also needed relate this information with receiver (analytics), who is able to interpret the content of the information based on his/her knowledge and experiences. This way the author understands the Competitive Intelligence as a prediction about future external environment situation. Further the author describes the Competitive Intelligence as an application discipline of systems theory. In discussion part is the attention paid to Competitive Intelligence units in advanced industrialized countries, mainly to Competitive Intelligence Center and Innovation Intelligence Center.

【 授权许可】

Unknown