Marketing 2.0 für Medizinbibliotheken / Marketing 2.0 for medical libraries

GMS Medizin – Bibliothek – Information

关键词: Web 2.0;    Marketing;    Medical library;    Podcast;    RSS;    Blog;    Public relation;    PR;   

DOI  :  

来源: DOAJ

【 摘 要 】

For medical libraries marketing and public relations are essential factors, which are important for strategic planning. They positively affect the imbedding into the organization and the customer relationship. The decrease of the information monopoly, the flood of information and the increasing competition strengthen the necessity for marketing activities. Fundamental principles of marketing and public relations are described and illustrated with examples from the Branch Library of Medicine at Münster. New methods such as weblog marketing and viral marketing are presented.

【 授权许可】

Unknown