Factors Affecting the Lut Desert Tourism in Iran: Developing an Interpretive-Structural Model

Sustainability

Sara Pishgahi¹  Moslem Zarghamfard²  Fatemeh Kahaki³  Beniamino Murgante⁴  Mohammad Eskandari Sani⁵ 

[1] Department of Urban Planning, University of Art, Tehran 1136813518, Iran;Geography and Urban Planning, University of Tarbiat Modares, Tehran 14115111, Iran;Geography and Urban Planning, University of Tehran, Tehran 1417935840, Iran;School of Engineering, University of Basilicata 10, 85100 Potenza, Italy;Urban Planning Department of Geography, University of Birjand, Birjand 717434765, Iran;

关键词: tourism;    desert tourism;    Lut desert;    Iran;   

DOI  :  10.3390/su13137245

来源: DOAJ

【 摘 要 】

The Lut desert is one of the largest and most attractive deserts in Iran. The value of desert tourism remains unclear for Iran’s economy and has only recently been taken into consideration by the authorities, although its true national and international value remains unclear. This study was aimed at investigating the factors that influence tourism development in the Lut desert. Data collected through the purposive sampling method was analyzed using Interpretive Structural Modeling and the MICMAC Analysis. According to the results, cost-effective travel expenses, security, and safety provided in the desert, together with appropriate media advertising and illustration of the Lut desert (branding) are the leading factors that influence tourism in the Lut desert in Iran. This paper highlighted the importance of desert tourism, especially in this region.

【 授权许可】

Unknown