Investor relations on the internet: Analysis of companies on the Serbian stock market

Ekonomski Anali

关键词: investor relations;    communications;    Internet;    stakeholders;    stock market;    disclosure;   

DOI  :  10.2298/EKA1293113D

来源: DOAJ

【 摘 要 】

Stockholders and other interested parties used to exchange information inwriting by means of physical submission, while today with just a click on anyknown company’s Internet page it is possible to acquire both the informationneeded and its financial situation. The aim of this work is to indicate thelack of corporate culture and investor communication on the Serbian stockmarket by analyzing investor relations via the e-communication tools of someof the best Serbian companies. This study investigates investor relations onthe Internet of companies listed on the Belgrade Stock Exchange (BELEX 15 andBELEX LINE). For this purpose, the websites of the 20 largest listedcompanies of the Republic of Serbia were screened for investor relationsitems. Results obtained by using a three-stage model show that most companiesin Serbia are at the second stage of internet investor relations, i.e., whereinformation available through other sources is combined to better informinvestors. In the third stage companies use the full interactivepossibilities of the Internet for investor relations purposes. The authoralso stresses that the quality of investor relations must be a part of everycompany’s strategic vision.

【 授权许可】

Unknown