A Model for E-banking Trust In Iran’s Banking Industry

International Journal of Industrial Engineering and Production Research

Mohammad Hossein Ronaghi¹  KamranFeizi¹ 

[1] ;

关键词: trust;    satisfaction;    loyalty;    e-commerce;    e-banking services;   

DOI  :  

来源: DOAJ

【 摘 要 】

One of the crucial factors affecting success of e-banking services is customer’s trust. Acquiring customer trust depends on different variables that an e-banking struggles to control. This research aims to explain and clarify the inter-relationships and the interaction effects among customer’s online trust and other relevant factors such as satisfaction and loyalty in e-banking. We developed a model of customer's trust in e-banking industry based on the outcomes of previous researches and semi-structured interviews with experts in e-banking services. To examine the model a descriptive survey was applied. The survey sample population consisted of 405 randomly taken e-banking service users in the city of Tehran, according to a cluster random sampling skim. An important part of the results revealed Trust beliefs relate directly with satisfaction and loyalty among e-banking customers.

【 授权许可】

Unknown