O Uso da Matriz TOWS para Análise de Estratégias Sustentáveis em Cooperativas

Desenvolvimento em Questão

关键词: sustainability;    cooperatives;    tows matrix;    strategy;   

DOI  :  https://doi.org/10.21527/2237-6453.2019.49.309-328

来源: DOAJ

【 摘 要 】

This paper aims to analyze sustainability strategies in cooperatives seeking to evaluate organizations that are not in beginning process and without restrict the emphasis in economic, social and environmental dimensions of sustainability. For this, the TOWS Matrix, that is usually used to define organizational strategies, was adapted as a mechanism for analyzing the cooperative, incorporating territorial and political dimensions of sustainability. Interviews were conducted with managers and members of five organizations located in the Brazilian state of Rondônia, which are linked to the agricultural sector. Through application of the adapted matrix, the joint sale of the products, the purchase of inputs and other items by the producers directly by the cooperatives are evidenced, which allows them to price and term better than those found in the market. However, some difficulties were identified in organizations, such as function overload in cooperatives management.

【 授权许可】

Unknown